On November 16, 1957, in the city of Franca, in the countryside of São Paulo, Luiza Trajano Donato — a visionary saleswoman — and her husband, Pelegrino José Donato, opened the doors of A Cristaleira, a small gift shop. That moment marked the birth of the company that would become Magazine Luiza, now recognized as one of Brazil’s largest retail platforms. With annual sales exceeding R$65 billion, Magalu employs around 37,000 people, serves 37 million customers, and has a presence in 917 cities across the country.
The legacy of “Tia Luiza,” as she was affectionately known, goes far beyond her business acumen. At a time when few women were entrepreneurs, she not only founded a business but also laid the foundation for a corporate culture grounded in strong values such as ethics, inclusion, and innovation. “Being honest is an obligation, not a virtue,” she would often say, reinforcing the idea that transparency and integrity must be at the core of any organization. These principles were later formalized through initiatives like Magalu’s Integrity Program, launched in 2017, which ensures ethical compliance across all areas of the company.
Tia Luiza embraced a purpose of inclusion, always putting the customer first. Her philosophy — summed up in phrases like “hands-on” and “people who like people” — shaped Magalu’s essence as a company committed to offering goods and services that transform lives. Even after her passing in February 2024, at the age of 97, her influence lives on, guiding the company in its mission to build a fairer and more sustainable future for all.
Magalu believes that human capital is its greatest competitive advantage — a belief reflected in the value “People who like people,” which inspires collaboration, respect, and teamwork. This commitment has been recognized by the Great Place to Work (GPTW) ranking, where the company has been listed among the best companies to work for since 1998 and has ranked in the top 5 among organizations with over 10,000 employees for six consecutive years.
To strengthen internal connection, Magalu promotes practices like the weekly ritual, where teams gather every Monday to align on goals, celebrate achievements, and identify areas for improvement. Communication is further enhanced through channels such as TV Luiza, the corporate radio, and Workplace. Initiatives like constructive feedback and autonomy with accountability help reinforce a sense of belonging and ownership among employees.
Of 36,933 Magalu employees, all with collective bargaining
48.5 % are women and
51.5 % are men
Diversity and Inclusion
Magalu has a long-standing commitment to promoting diversity, equity, and inclusion, guided by the strategic goal of reflecting Brazil’s demographic plurality across all hierarchical levels. This includes targeted efforts to attract women to leadership positions and increase their presence in traditionally male-dominated fields such as technology. In 2023, Magalu was recognized as the top company for women in large enterprises by Great Place to Work.
The company also maintains a firm stance against harassment, which is treated as an unacceptable behavior and grounds for dismissal, as outlined in its Code of Ethics. With a workplace culture based on mutual respect, Magalu offers training on diversity, unconscious bias, and inclusion, reaching thousands of employees.
Employee Benefits
Magalu offers an attractive benefits package, including medical and dental plans, meal or food vouchers, private pension plans with company contributions, and special credit lines. Employees with disabilities have access to exclusive benefits such as scholarships and subsidies for personal development and care. Parents benefit from extended parental leave, financial assistance for childcare, and access to specialized courses through the Luiza Portal.
Education and Recognition
The Saber Luiza Program, active since 1992, promotes continuous education by providing scholarships for undergraduate, graduate, and technical courses. Magalu also values merit through internal recognition campaigns such as the Luiza Helena Award and the Outstanding Employee Award, which celebrate excellence in performance and customer service.
Community Support
The Magalu Call for Proposals to Combat Violence Against Women, now in its second edition, has had a significant impact by supporting 20 social organizations with funding and specialized consulting. These initiatives directly benefit thousands of people each month. To date, the fund has allocated more than R$4.8 million to projects across Brazil.