Created in the 50’s, in the city of Franca, in the countryside of São Paulo, Magazine Luiza is oriented by development cycles.The definition of these cycles, with beginning, middle, and end, can be explained through clear narratives, starting with the management of Luiza Helena Trajano as CEO, guided Marcelo Silva as the CEO of the company and, since 2016, marked Frederico Trajano’s management. Magalu already experienced the cycles of expansion in the interior of Brazil, entry in São Paulo market and consolidation as one of Brazil’s major retailers, improving scale and regional scope via acquisitions and digital transformation. All these cycles were completed. In 2019, a new period began: the positioning of Magalu as a Brazilian digital retail platform: an ecosystem that contributes to thousands of other businesses entering the digital space.
Five pillars support the new business cycle of Magalu: new categories, Superapp, fastest delivery, Magalu as a Service (or MaaS) and Fintech. The challenge, for our almost 38,000 employees, is to strengthen these pillars to allow the digital ecosystem to fully operate. As well as our partners companies: Netshoes, Zattini, Época Cosméticos, Estante Virtual, Kabum!, Consórcio Magalu, among others.
Magalu is known for its speed. It took 43 years to record R$1 billion sales in our brick-and-mortar stores. Within 10 years, we hit a record of R$1 billion in our e-commerce sales. Within only two years, we reached this same amount with the marketplace, which in currently, combined more than 300,000 sellers, industries, and retailers of the most varied sizes, origins, and specialties. Over the past years, Magalu has strategically opted for exponential growth, as it achieved a pace of growth that multiplies the company’s size and comprehensiveness, thus, remaining relevant in the online economy. In 2022, the sum of all offline and online sales made by the company (GMV) reached 60 billions.
1,303 physical stores
20 states
22 centers
13,000 drivers
We operate 1,303 brick-and-mortar stores, distributed in 20 Brazilian states, which have been rapidly converted into advanced distribution centers of the company and sellers products, sold online. To supply these POS, we operate 22 distribution centers located in different regions of the country. Logistics relies on Malha Luiza, Logbee, and GLF, totaling nearly 13,000 drivers, thus, offering Brazil’s quickest customer delivery.
We keep growing, without losing our DNA. We are people who like people, with a hands-on attitude, we are simple and innovative. Customer is our priority, here, all employees embrace an owner attitude. Our Board of Directors is the mainstay of this philosophy, with Mrs. Luiza Helena Trajano as our chairwoman. Magalu is the company with the highest level of equality on the Board of Directors among publicly traded companies. In the company, 43% of the directors are women.
Magalu was created more than 60 years ago with a mission: to include. To give all Brazilians access to goods that were formerly only available to the privileged. It is not only about consumption, but the transformation of lives through access. TV sets brought information and entertainment to millions of Brazilian families. Washing machines helped insert women into the labor force by freeing up their schedule. Now, digitalization may also benefit Brazilian companies - especially when it comes to small businesses. Through developing a digital ecosystem, with widespread roots in the country, Magalu is getting ready to digitalize Brazil.