Retail

Conventional Stores:

Over the course of our trajectory, we have accumulated a portfolio of commercial sales points that are strategically located and of great visibility to our customer base.

The Conventional Stores model consists in street or shopping units, with an average sales area of 700 square meters, physical showcase and own stock. 

Virtual Stores:

Created in 1992, during a challenging economic environment, the Virtual Stores represented an innovative response toward our expansion. The difference here is that we operate with smaller units without physical stocks except for mobile phones. The product mix is the same as a conventional store, however, goods are showcased by salespeople using multimedia.

Magazine Luiza was the pioneer in introducing this sales model during a period when companies did not work with the concept of electronic commerce in Brazil. We were able to expand our physical presence in the country and cater for repressed demand within a population that depended on large centres for their purchases.

Currently, the company has virtual stores in 4 States that operate at a much lower cost than the conventional ones, boosting return on investment. These stores have an average sales area of 150 square meters and are located in smaller cities.

E-commerce:

The e-commerce division is one of fastest growing in Brazil. We offer clients highly relevant content, differentiated services and exclusive offers.

Unlike our competitors, our e-commerce is fully integrated within Magazine Luiza, including being under a single brand, helping us save marketing, logistics and IT costs.

The operation delivers in all cities in Brazil.

In addition to the wide assortment, one of our advantages is "Lu", an interactive virtual saleswoman who comments on products and help consumers during the purchase process. .The Channel also has new partnerships (B2B) and marketplace, enabling the sale of third-party products such as class trips, books, food supplements, sporting goods, among others.

In 2017, the effort for excellence in Magazine Luiza's service was once again recognized by the site ‘Reclame aqui`: By the evaluation of the consumers, the portal awarded the company with the RA1000 seal for its  excellent levels of service. This distinction raises the level of trust the brand, increases the visibility of the quality of services and influences the buying decision. Besides that we also won the Best Marketplace in Brazil, from Ebit. 

Our App has more than 10MM downloads and in 2016 won the Best National App for Retail, from Google and Best E-commerce App from E-awards.