Thursday, May 9th, 2024(after the market closes)
Friday, May 10th, 2024 Time: 08h (EUA) | 09h (Brazil)
In 2014, Magazine Luiza created the Laboratory of Technology and Innovation, within the core of Research and Development, with the aim of creating products and services focused on retail, offering customers more advantages and a better shopping experience. Formed by a group of engineers and developers, a structure enables innovation projects for all the sales channels of the Company.
In Luizalabs, at the end of 2017, 450 engineers and specialists worked in the cities of São Paulo, Franca and Itajubá. The profile of the Luizalabs developers has been defined according to the principles of collaboration, productivity and integrated vision of Magazine Luiza.
Check other projects of Luiza Labs, or visit the site: luizalabs.com
It is the first initiative of social commerce in Brazil, with a sale made through the social relationship between people, using the e-commerce platform of Magazine Luiza. The "owner" of the Magazine Você store assembles a window and can sell any Magazine Luiza product to your friends and acquaintances, an innovation that changed the way of doing business on social networks, offering the opportunity to undertake without the need for a financial investment.
One of the main projects developed by Luizalabs is Bob. This is a Big Data application that has changed the way we work with the customized content at Magazine Luiza, boosting sales and improving customer experience. Today, Bob is responsible for all product recommendations regarding magazineluiza.com, along with delivering shopping suggestions by e-mail and via display networks.
Quero de Casamento (On-line wedding gift service) is a list of wedding presents integrated with Facebook. It allows brides and grooms to be gifted with credits that can be used in Magazine Luiza stores or on their website using MasterCard and also to interact with guests in a simple and fun way.
The development of Magazine Luiza m-commerce involved several usability studies and technical challenges, always being motivated through the desire to improve the customer's shopping experience. Just in the first month after it was released, it was found that the share of m-commerce in the overall revenue for the Luiza Magazine website grew by 67%.
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